Addressing Anti-Blackness in Specialty Coffee
Hello Specialty Coffee Community. I write about sustainability, and that often means environmental issues. But sustainability is also social and economic. And the global coffee industry has failed Black people in these ways since its founding. So let’s talk about it.
It’s June 2020 and the US is in a revolution. The Black Lives Matter movement reached an inflection point on May 25 when Minneapolis police murdered George Floyd. Today we are experiencing a massive civil rights movement, accelerated through technology and embodied by intense protests in all 50 States and an estimated 50 countries outside the US. The message is clear: in America, Black lives are treated as if they don’t matter. And this must change. Black Lives Matter.
The largely white US coffee industry has been deeply, fundamentally rocked. In the first days of the protests, coffee businesses struggled to respond. Some silently posted a Black square on Instagram to signal solidarity. Some wrote statements of support. Others donated to causes. A handful of businesses published reports of their current or newly planned anti-racism practices.
But for some coffee companies, this backfired tremendously. Here’s the thing: the specialty coffee industry has a massive race problem. Black people have faced discrimination, abuse and exploitation in this sector since white people first stole coffee from Ethiopia in 1616. In 2016, Black coffee professional Michelle Johnson penned the excellent article The Black Cup of Excellence: Being Black in Specialty Coffee, which described a culture of racial microaggressions and outright hostility. “Specialty coffee is a progressive industry,” wrote Johnson, “but being Black in a community majority of Whites still lends itself to the same oppression felt across multiple industries in our country and around the world.”
Coffee professional, Michelle Johnson
So when certain coffee companies posted their anti-racism statements, the words rang hollow. A wave of revelations arose regarding systematized mistreatment of Black employees throughout prominent coffee brands. Calls for change resounded in posts, tweets and comments sections industry wide.
I write this as a non-Black coffee professional, for the many non-Black coffee businesses who are struggling to understand the path forward. Many of us are realizing uncomfortable truths about ourselves. We are learning that we have hurt Black people. We are learning that seemingly benign intentions do nothing to mitigate racist impact. Now many are deeply moved to change ourselves and our businesses - but don’t know where to start.
Our Black colleagues are exhausted from trying to educate us. Many have already spoken and written extensively about this. We must listen to their words and educate ourselves. Anti-Blackness is deeply rooted in our industry and we must be the ones to fix it. We created it. And we are accountable. To this end, I am presenting foundational information about anti-Blackness and suggestions on how to actively address it in coffee businesses.
What to Expect from This Article
This piece centers the perspectives of Black coffee professionals, writers, and academics who have created existing work pertaining to anti-Blackness within and without the coffee industry. It is written by me, Umeko Motoyoshi, a non-Black coffee professional, for other non-Black coffee pros. Non-Black people have a wide range of experiences in the world but we are connected by a common need to learn about anti-Blackness. My identity as a non-Black person is intrinsically connected to my voice in this piece, so that is why I use “we” and “us”. I do not refer to non-Black people as “they” or “you” because that would to imply that I’m somehow separated from the modes and patterns discussed here. Black coffee professionals are, of course, welcome to read this piece also!
I’ve chosen to eschew the euphemism, vagueness, and gloss with which non-Black people normally discuss anti-Blackness. I do not call for “unity” “peace” and “love” when the issue at hand is, specifically, anti-Blackness. We cannot achieve real peace if we refuse to directly name injustice. You know the phrase No Justice, No Peace? Or perhaps you’ve read Martin Luther King, Jr’s remarks on the white moderate who “prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice”. Let us work toward the presence of justice.
Before addressing anti-Blackness in coffee, I will outline the basic concepts informing the complex issues at hand. I do this because it would be empty to implement policy change without an understanding of its context and history. Some of the organizational actions I suggest are relevant to other forms of discrimination in addition to anti-Blackness. However I am choosing to focus on anti-Blackness, specifically.
I have concluded this piece with 150 additional links to articles and resources, organized by category. Every concept touched upon in this piece is explored in further detail in the resources list.
Speaking directly and specifically about race causes many white people to feel intense racial stress and project that onto the content itself, imagining a harsh and mean tone. I believe this also holds true for non-Black PoC discussing anti-Blackness. But my tone is not harsh; I’m simply writing directly about something that inherently is deeply uncomfortable for non-Black people. We must move through discomfort to move forward.
1. Separate Intention vs. Impact
“Identify the harm without being defensive,” writes Dr. Kira Hudson Banks in the article Is Your Company Actually Fighting Racism, or Just Talking About It? Most non-Black people, when they cause racial harm to Black people, fall back on the excuse that they didn’t mean to do it. This deepens the harm by invalidating and silencing the person who was hurt. And it stops us from growing and learning to do better.
To this end, we must agree to separate intention from impact. What do I mean by that? Most of us are taught that if we do not intend to be racist, we cannot possibly be racist. However, racism is about impact and not intent. A racist action still has a racist impact even if there was no deliberate intention to harm.
As an example, let’s say I accidentally drop a diner mug on your foot. Those are solid. It hurts you. That is the impact. Even though I had no intention to cause harm. So you exclaim that your foot hurts. Now imagine me saying, “Well I didn’t mean to drop the mug, therefore your foot shouldn’t hurt.” My intention does not negate the impact.
Many instances of anti-Blackness are the result of non-Black people’s unconscious enculturation. Anti-Blackness is modeled for us along every step of our lives, while simultaneously we’re told that racism no longer exists. So we don’t learn to identify anti-Blackness in others and in ourselves. This leads us to cause harm without intending to.
However, many people do cause racist harm deliberately. And those people still claim to have had no ill intent. So you can see that “I didn’t mean it that way” holds no water as an excuse for anti-Black words and actions. Instead of making excuses, we must commit to learning, acknowledging, and taking responsibility for our impact.
Make this a standard in your team. Make an agreement that “I didn’t mean it” will not be used or accepted when it comes to addressing anti-Blackness. Instead, the focus should be on impact. Listen when the impact is described, acknowledge the impact, apologize for the impact, and make amends.
2. Align on Terms
“You have not seen outrage until you have seen the face of a white person being called a racist,” writes Linda Chavers, Lecturer in African American Literature at Harvard University, in the article What Too Many White People Still Don’t Understand About Racism. “This kind of outrage comes because people see racism as a relic of the past. To them, racists are Klan members or old relatives to be tolerated over the holidays. How can anyone these days possibly be racist? Because you still don’t know. And this is a problem — this is a deadly problem.”
Many non-Black people, and especially white people, learn insufficient definitions of the words “racism”, “anti-Blackness” and “white supremacy”. This severely limits our ability to meaningfully discuss these issues and work toward solutions. “The way we are socialized around racism leaves white people unpracticed and uncomfortable talking about, let alone leading initiatives around race and racism,” says Dr. Kira Hudson Banks.
A deepened understanding will greatly expand your ability to identify issues, discuss with others, and generate or source solutions. Even Merriam-Webster plans to update their definition of “racism” after receiving the suggestion from a Black woman named Kennedy Mitchum. Of course, re-learning must include alignment with others. Set yourself up for success by making sure that your team has a common understanding of what these words mean.
What is Racism?
Racism is race-based prejudice with a direction: it moves from a place of greater to lesser social, political, and/or economic power, and one of its greatest functions is to continually reinforce that asymmetry. Kennedy Mitchum says, “Racism is not only prejudice against a certain race due to the color of a person’s skin … it is prejudice combined with social and institutional power. It is a system of advantage based on skin color.”
Racism can refer to the conscious beliefs of an individual person. But it is also structural, thus it is often carried out by individuals following mainstream systems of behavior without understanding the racist impact.
What is Anti-Blackness?
American anti-Blackness is the specific mode of racism imposed on Black people, informed by 240 years of chattel slavery, followed by Jim Crow, the racialized War on Drugs, and Mass Incarceration - also known as the New Jim Crow. This massive, interconnected web of social, political, and economic structures inflicts incalculable damage on Black people while rendering itself largely invisible to non-Black people.
Although this piece focuses on dynamics within the US, anti-Blackness is global. Its specific history differs from country to country but its themes and manifestations are globally interconnected. If you live outside the US, and especially in the Global North, much of what is discussed also pertains to your country. Coffee being a global industry, these issues are pertinent to everyone working in this sector, all over the world.
Many racial groups are marginalized in the United States of America. However, each PoC (People of Color) community has its own unique history and positioning in relation to whiteness. This means that, while there is a lot of overlap, racism is imposed differently on different communities. While all anti-Blackness is a form of racism, not all racism is anti-Blackness.
Some, but not all, of the ideas discussed here may also apply to forms of racism affecting non-Black people. However it is important to note that anti-Blackness is specific, distinct, and informed by the centuries-long oppression of Black people in the US, beginning when white slave traders violently kidnapped the first African people to be sold as property in the Americas.
It can potentially be erasing to refer to anti-Blackness only as “racism’, a category that includes a wide range of issues not experienced by Black people. That is why I am choosing to focus on anti-Blackness, specifically.
What is White Supremacy?
For many, “white supremacy” brings to mind Klansmen’s hoods. But most of the time white supremacy flies below the radar. White supremacy is the belief that people with white and light skin are superior to those with Black and Brown skin, a belief continually messaged through media and environment. White supremacy, combined with patriarchy, allows white men to hold the vast majority of elected positions despite comprising only one third of the US population. White supremacy also allows the US population to accept this as normal, to never truly question the discrepancy.
Racism, including anti-Blackness, would not be possible without white supremacy. Yet white supremacy is often ignored in discourse. It is crucial to address white supremacy because doing so directly names the advantages experienced by white and light-skinned people. It calls out that the jobs, opportunities, and resources taken from people of color don’t just disappear into a vacuum; they are awarded instead to white people.
Here’s an example. When a Black employee is denied a promotion, and the promotion goes to a less qualified white candidate - that is both anti-Blackness and white supremacy. Further, both issues are rendered invisible because white supremacy culture teaches us that white people are inherently more qualified for any position.
Naming white supremacy directly challenges the unconscious belief that white people naturally deserve more power, more resources, and a better quality of life.
What does 'Structural' Mean?
Many people are taught that racism solely concerns individual, conscious hate. We believe that to be a white supremacist is to be an outlier to society, but in fact white supremacy is mainstream. Racism and anti-Blackness are mainstream. The United States was built, architecturally and economically, by Black slaves; on land that was seized through the genocide of Indigenous people. Racism permeates and animates our entire society. It lives everywhere, in microaggressions, public policy, food deserts, police brutality, redlining, the school-to-prison pipeline, and many other structures.
However, many non-Black people are taught to deeply trust the structures that directly harm Black people. We grow up believing in schools, banks, TV, individualism, and yes, police. From those trusted structures, we absorb negative messaging about Black people and positive messages about white people. We watch TV news, which vastly overrepresents Black men as criminals. We watch movies where the protagonist is always white. We see white teachers in school disproportionately punish Black students. And we trust all these structures, so we assume the Black people harmed by them must have acted wrongly. We continually support these structures and behave according to their codes and systems. That is how non-Black people participate in structural - also known as systemic or institutional - anti-Blackness.
What is Anti-Racism?
We see now that we have unknowingly accepted and perpetuated racism, anti-Blackness, and white supremacy for our entire lives. We understand that many functions and expressions of racial oppression are still invisible to us. So we must acknowledge that we can’t make racism go away just by being nice. Rather, it is our lifelong work to actively, continually disrupt, dismantle and unlearn these systems on an ongoing basis. In the words of the iconic Black activist and academic Angela Davis, “In a racist society, it is not enough to be non-racist, we must be anti-racist.”
Now that we have aligned on some key words and concepts, let’s apply that lens to the coffee workplace.
3. Name the Foundations of White Supremacy in Coffee
“The history of coffee is both fascinating and tragic,” writes Phyllis Johnson, founder of BD Imports, in Strong Black Coffee. “Working through this unpleasant history is necessary for everyone involved in coffee. For some, this history is a source of empowerment; for others, it is a source of anger, hurt and shame. Unfortunately, for many this history is unknown. It’s important that we understand and acknowledge this history.”
Phyllis Johnson, founder of BD Imports
White supremacy is built into the foundation of the coffee industry. The global coffee economy was created through colonialism, the white supremacist system under which European countries invaded, subjugated, and exploited the countries of Black and Brown people. After Dutch spies stole coffee from Africa, Europeans forced Black and Indigenous people into slavery to grow it on colonized land.
Today, Black and Brown people in the Global South still produce the crop, while white people in the Global North dictate its value, largely through futures trading. This sets the price for coffee to such a low level that farmers lose money on their crops year after year.
The Global South’s loss is the Global North’s profit. White people built the coffee trade on colonialism and slave labor, and to this day the Global North profits from selling coffee because of the direct, continual exploitation of Black and Brown people. Even when purchasing through a direct trade model, the buyer determines the price they pay for a given coffee. We’ve come to think of this as normal, but imagine running a coffee shop where you don’t decide how much to charge for your products - the customer decides that for you. You might feel pretty powerless.
Most coffee growing countries export far more coffee than they consume domestically. And the top coffee consuming countries are all majority white countries in the Global North. So we can see that the global coffee industry was founded by white people, for white people, at the expense of Black and Brown people. Given this context, it isn’t shocking that the US coffee industry has a widespread race problem.
Openly acknowledging the history of coffee, however, can be transformative. “How empowering would it be,” writes Gabriel Rhodes in Being Black in Specialty Coffee, “If it were common knowledge that coffee culture originated in Africa, and is the source for the success of this billion-dollar industry?”
Bartholomew Jones, founder of Cxffeeblack, writes, “We are finding our liberation as a people, and now we are liberating our birthright. This cxffee is diaspora history, and it, like us, was created to be taken black. No sugar. No cream. The way God intended.”
4. Identify Anti-Blackness in Today's Coffee Industry
Coffee professional, Anthony Ragler
“For black coffee professionals,” says Anthony Ragler in his 2020 US Barista Championships routine, “We are pigeonholed at two ends of the supply chain. One end is Black baristas with limited opportunity for career advancement, the other Indigenous farmers who rarely get to enjoy their own finished product, being told the worth of their life’s work by white foreigners.”
Specialty cafes are overwhelmingly non-Black spaces. White supremacy is conveyed through coded visual and environmental language, and many cafes embody this. The employees are often majority white, white-passing, and light-skinned. In coffee marketing, Black people are depicted only in barista and service roles, while white people are depicted in leadership and other roles beyond entry level, such as roaster and coffee buyer. This reflects and reinforces the active denial of opportunities for Black people to advance, while white people are over-represented in leadership and management.
Specialty coffee’s price point creates a financial barrier that also functions as a racial barrier, since white households have, on average, nearly 6.5 times the wealth of Black households. Unsurprisingly, specialty coffee attracts majority non-Black customers.
“With its high price tag,” says Phyllis Johnson in Questions of Race in Coffee, “Do you think that specialty coffee has come to represent a certain social status? Does this in turn push certain communities out from enjoying it, even if they can afford it, because they don’t identify with it? I do. Because of the lack of diversity in ownership of cafes and working in cafes.”
Most specialty cafes are owned by non-Black people. This results from the extremely white culture in US specialty coffee compounded by the structural barriers to entry for Black business owners in every sector. Daniel Brown, owner of Gilly Brew Bar, took to Instagram in early June to share about those challenges. “For many of my customers these events may come as a shock,” said Brown of the nationwide protests, “but for me, it’s built up rage from years of being profiled, marginalized and pushback from leading a Black owned company.” He describes having permits blocked and business loans denied. ‘Gilly has been between a rock & a hard place the last few years ... Yo I’m so tired! I’m fed up.”
Adding to this, specialty cafes are now a symbol of gentrification - the displacement of Black and Brown people from their own neighborhoods by white people. Says Johnson, “In gentrification you have folks coming in, doing things differently in a way that can often antagonize existing communities. If I have lived there for years and years and all of a sudden I am being pushed out, I’m not going to say, ‘Hey, let’s go up to this new cafe!’ because my mindset is, ‘That cafe is really for them, it wasn’t here before they got here, they’ve created the cafes for them.’”
It’s not enough to simply put up a sign saying your cafe welcomes everyone. White supremacy is embedded in the DNA of the cafe’s symbolic construction. And Black people have long been met with hostility in these spaces.
In 2018, a Philadelphia Starbucks had two Black men arrested for simply sitting down at a table as they waited for a business meeting. Despite closing stores for anti-racism training, Starbucks still struggles with systemic anti-Blackness, as evidenced by their recent policy banning employees from wearing Black Lives Matter attire (they retracted the policy and provided official BLM shirts for staff after public outcry and boycotting).
In his article Coffee Shop Racism, Black designer and college professor Alfredo A. Weeks VI describes his experience in a specialty cafe. “I open the door to a coffee shop,” he writes, “and as soon as I get inside I feel the stares.” He describes paying for his coffee, then being denied the bathroom key by a barista who says, “‘We can only give the keys to paying customers.’” “As I come out,” writes Weeks, “Stares from everywhere. Like lasers from across the room, I feel like a moving target.”
In a recent Instagram post, Black coffee professional Cydni Patterson explains how her cafe managers discouraged her family from visiting her at work. “Every time my family would come in to purchase goods and tip their favorite barista, my raggedy ass managers/and wanna be managers would hover,” writes Patterson. “All of my other coworkers’ families would come in, sit at the bar, chit chat for hours ... but mine? We needed to be monitored. It got to the point where they stopped coming by, because the moment that I felt that energy, I would become enraged.”
“Profile your coffee, not your customers,” writes Michelle Johnson in The Black Cup of Excellence: Being Black In Specialty Coffee. “Shopping while black isn't a crime, neither is ordering a caramel macchiato. Consumer racial profiling only shuts out groups of people we could and should be welcoming.”
If you’re reading this and thinking, “That would never happen in my cafe,” remember that anti-Blackness renders itself invisible to non-Black people. You are staring that invisibility cloak right in the face. These things happen every day to Black people, and they could absolutely happen in your cafe. Non-Black people simply have not learned to identify the harm when we see it - or when we commit it ourselves. So how do we begin to interrupt this pattern?
5. Look in the Mirror
In the article Simple Suggestions To Build A More Diverse Organization for Roast Magazine, Phyllis Johnson poses these questions: “Do your company’s hiring policies and practices keep you from building a more diverse organization? Are minorities occupying a higher percentage of lower-level positions in your organizations compared to other levels? Do minority employees have mentors for growth within your organization? Do you have less than 25 percent minority representation/perspective in your meetings?”
Many non-Black coffee people simply assume or hope that nothing anti-Black has ever happened in their cafes. But that is likely not the case. And we cannot meaningfully move toward anti-racism if we don’t know the extent of racial harm that already exists within our organizations. So we must identify harm we may have caused or are currently causing.
Because racism, anti-Blackness, and white supremacy, as we have discussed, are mainstream. We can’t truly honor and believe the experiences of Black people without acknowledging that anti-Blackness is everywhere. Including, in all likelihood, our own workspaces.
Conduct an evaluation of your business with the goal of discovering structural issues like pay inequity, biased hiring and promoting, biased performance evaluations, and lack of support for Black employees.
Evaluate your pay structures. Analyze each employees’ pay alongside their race and gender, their job titles, their time with the company, the number of raises they’ve received, and the amounts of those raises. Are your Black employees being paid less than your white employees? If so, identify the systems that allowed it, correct those systems, apologize to your Black employees, and give them the appropriate raises with back pay based on how much they should have earned during their time at your company. You may also identify that other marginalized groups have been underpaid. They are also owed reparations.
In addition to discovering structural anti-Blackness, you will also need to identify interpersonal instances of racism (microaggressions, harassment, bullying, use of slurs). You can do this by creating an anonymous reporting form and asking employees to share if they have experienced racial harm. You can also hold a company meeting. Please keep in mind that it is extremely difficult for employees to openly share about painful racialized experiences in front of the entire company and to leadership. It doesn’t matter how nice of a boss you are, if you have the power to fire, demote, or deny raises - that is always felt. Read on for suggestions.
6. Facilitate Open Conversations about Anti-Blackness
“I think the only way to address racial inequality in the coffee industry is directly,” says coffee professional Gabriel Rhodes in Being Black in Specialty Coffee. “If you really care about racial inequality in the coffee industry, go out and directly engage with the folks who need to be included. Talk with them about what can be done to make the industry more approachable for them.”
Make it OK to talk about racism, anti-Blackness, and white supremacy at work. Codes of professionalism strongly dictate against this, but professionalism culture upholds white supremacy. By silencing these conversations at work, we allow the problem to thrive unnamed.
Coffee professional, D'Onna Stubblefield
“Extraction and racism are both terms that need to be fully understood by coffee professionals,” says coffee professional D’Onna Stubblefield in Strong Black Coffee. Quite simply, non-Black people have to learn what anti-Blackness looks like in order to stop participating in it. We must learn to identify and interrupt the microaggressions, discrimination, and violence that marginalize Black people. This is crucial for non-Black people to understand how to serve Black people in hospitality spaces and respectfully engage with their Black coworkers.
Talking about race is highly stressful for many white people. But avoid prioritizing or centering white fragility over the pain of Black and Brown people. In these conversations, there is greater risk for emotional harm to your Black and Brown employees who have suffered from racism and white supremacy for their entire lives. So the conversation must be grounded in agreements that aim to reduce harm to Black and Brown employees.
Establish ground rules before the discussion. Read this article and the other resources linked at the end of this piece to help you determine goals, setting, and other considerations. Agree to focus on impact and not intention when discussing racial harm. Align on terms. Do not ask Black employees to educate you or to provide “the Black perspective”. Do not center white guilt or white tears.
Recognize that many Black people have been made to feel that they should never share about their experiences of anti-Blackness in the workplace, period. Going into the meeting, all attendees should be reminded, in writing, that they will not be retaliated against in any way for discussing instances of harassment or discrimination. Additionally, employees should be paid to attend the discussion.
Find a local organization who can provide anti-racism training for your staff. Create anti-racism materials that can be provided to all new team members as they join your company. Be prepared to follow up, act, apologize, and make amends and reparations based on what you learn in training and other discussions. Any issues that are surfaced must be taken seriously and addressed.
Talking about racism and white supremacy in the workplace might feel uncomfortable, but it is deeply necessary. And if you consistently make an effort to open up conversations, they will become more normalized within your workplace.
7. Implement Policy Changes
Chris McAuley, founder of Getchusomegear
In a powerful Instagram statement, coffee professional Chris McAuley of Getchusomegear recently spoke out on the need for policy changes. Many existing policies, he says, only protect the cisgender white bodies who hold power.
How do corporate policies protect the interests of white people? The answers are many and varied, from hair discrimination to vague wording that allows for racist misinterpretation. After the Philadelphia Starbucks incident, CEO Kevin Johnson directly cited policy failure. “Regretfully, our practices and training led to a bad outcome,” he stated. The issue was that the managers were allowed to make subjective judgement calls about when to call police - and unconscious bias lives in subjectivity.
When creating policy, use specific language designed to support marginalized people. When a Black employee experiences microaggressions at work, they should be supported by policy that recognizes microaggressions as harassment. That way, an employee reporting anti-Blackness microaggressions won’t be subject to a non-Black manager saying, “Well, that doesn’t seem like a big deal” or “they probably didn’t mean it that way”. Yes, this can happen even after the manager goes through anti-racism training.
Overall, aim to create not just an anti-racist team of people, but an anti-racist set of systems. Some changes may seem radical, but radical change is needed. As an example, you may discover that your company is underpaying Black people. To address this, your managers can undergo antiracism training - but think about the systems involved as well. It’s been shown that pay secrecy contributes to unequal pay along racial lines. So consider implementing pay transparency, with raises decoupled from subjective evaluations which can be informed by unconscious bias.
If you discover that employees are afraid to bring discrimination issues to management, train your managers but also change your reporting system. You could try this tool that allows employees to anonymously report harassment and discrimination.
As another example, let’s refer back to the piece Coffee Shop Racism by Alfredo A. Weeks IV. Alfredo was denied the restroom key in a cafe, by a barista who assumed he wasn’t a paying customer. Anti-racism training may help staff understand why this is anti-Black discrimination. But a policy change is also needed.
“We treat everyone equally” doesn’t suffice as a hospitality policy. Everyone interacts a little differently with different people, and if you can recognize that, then factor in a lifetime of white supremacist enculturation. We simply cannot rely on the default mode of hospitality, which alienates and criminalizes Black people - i.e. calling the cops on Black men for sitting, or denying the restroom key to Black customer. In fact, Danny Meyer, specialty coffee’s hospitality hero, is currently in hot water over widespread racism in his organization. We must fundamentally alter our hospitality in a way that centers anti-racism, and encode this into policy.
One simple example would be to remove gatekeeping around who gets access to a restroom key. What if the bathroom key was made accessible to anyone who asks? Open that up for discussion. Try it and see how it goes. You may even improve community relationships as you will be serving your neighborhood with this resource.
Some companies will inevitably need to make more complex and difficult changes. You may need to hire a third party to conduct an internal investigation. You may need to discipline or fire employees who have caused severe harm. You may need to reopen past complaints of discrimination that were ignored. These are all things that are happening in coffee companies as we speak.
Just remember that your company’s anti-racism policies require a solid foundation. Some of us may need to tear out the old one, but it’s necessary to build anew.
8. Diversify Your Team
Coffee professional, Gabriel Rhodes
“How can we make [coffee] spaces feel safer for larger demographics of people and not just the dominant culture?” asks Gabriel Rhodes in Being Black in Specialty Coffee. “By being conscious of diversifying our bonds in the workplace.”
Where to start? Evaluate the demographic makeup of your company. How many Black employees are currently on your team? Consider the experience of being racially isolated within a non-Black team. Black people in the workplace experience a high level of racial othering and microaggression. They are made to act as cultural ambassadors. They are pressured to conform to white supremacist codes of professionalism, like straightening their hair and suppressing emotional responses to workplace racism. Black people are also less likely to receive support from their coworkers.
“The pressure of occupying these spaces forces us to conform to a society that alienates us - our verbiage, individuality, and culture limited under their guise of professionalism,” says coffee professional Anthony Ragler in his 2020 US Barista Championship routine.
This is bad enough on its own, but a non-diverse team makes it even more stressful for a Black employee to report discrimination and microaggressions. Non-Black people, enculturated into the same systems of anti-Blackness, are taught to inherently disbelieve Black people. Imagine if your boss, your managers, your co-workers, and the majority of your customers had been taught their whole lives to harm you without seeing the harm, and to discredit and silence you when you report it.
It is hard for many non-Black people to imagine that this could be us, or our co-workers, or our employees. But anti-Blackness and white supremacy are omnipresent structures. To truly acknowledge that, we must accept that our spaces are not magically immune just because we’re nice people.
Regarding team demographics, consider also the impact on Black customers. When Black people don’t see themselves represented in your team, it adds to the message of unwelcome. Additionally, they are more likely to experience anti-Blackness from non-Black employees.
Monarch Coffee, a white-owned business in Kansas City, MO, tracks the demographic state of their team as an active anti-racism practice. Currently their team is at 55% BIPOC (Black, Indigenous, and People of Color). If your team’s demographic state is less Black than the national demographic or the local demographic, you will need to change that by diversifying your hiring. In addition to creating a more welcoming and safer environment for Black people, diverse teams have proven, time and time again, to perform better than teams with little diversity.
“Typically, people hire the same people, which causes stagnation,’ says coffee professional Tymika Lawrence in Strong Black Coffee. “This flies in the face of logic, when there’s proof that diverse work environments yield better performance.”
Lastly, specialty cafes are directly linked to the gentrification of Black and Brown neighborhoods. As we’ve outlined already, cafes are inherently white and non-Black spaces, and this is worsened when the staff is much more white than the surrounding neighborhood. If your cafe is in a Black neighborhood, you should be hiring people from the neighborhood. Diversifying your team must also be about connecting with the community you serve.
“A lot of times,” says Cydni Patterson in Being Black in Specialty Coffee, “The cheaper land [is the land] my peoples were relegated to live in. If you’re gonna put your shop in a neighbourhood that is historically exploited, you should put the effort into hiring practices and find people who know the area. It makes more sense to… get to know the neighbourhood, hire people in the neighbourhood.”
9. Promote and Hire Black Businesses
“Is doing business with minority-owned companies a priority for your business and your customers?” asks Phyllis Johnson in her article Simple Suggestions To Build A More Diverse Organization.
As we’ve covered, there are many structural barriers in place that can make Black business ownership extremely challenging. Adding to this, Black-owned businesses are vastly underrepresented in the coffee world. Make it an active practice to partner with Black businesses!
Hire Black vendors for your popup events and for your everyday cafe operations. Where do you get your coffee? Pastries? Sandwiches? What magazines do you keep in the space for customers? Feature Black artists on your walls. Promote the work of Black businesses on your social media. Hire Black content creators for your digital marketing. Invite Black coffee professionals to speak at your events. Look for opportunities to support and promote Black people in every area of your business operations.
Be aware that it is not ok to expect Black people to speak about race if that is not their job. If you invite a Black coffee professional to join a panel, the invitation should be to speak about coffee. You wouldn’t invite a white coffee professional to speak about race. If you want diversity insights, invite a professional in that field. “It’s time to stop clout-chasing and tokenizing us,” says Chris McAuley of Getchusomegear.
And remember to Pay! Black! People! In the specialty coffee industry, as in many industries, it’s sadly common practice for businesses to ask for uncompensated labor. This disproportionately impacts Black people and especially Black women, who are already systematically underpaid. Remember, if you are asking for a Black person’s help, advice, insight, opinions, or expertise - this is labor that should be compensated. In a culture where Black folks are systematically underpaid, let’s be a part of the solution.
10. Keep Learning
Coffee professional, Cydni Patterson
We’ve been learning anti-Blackness all our lives. So we must spend the rest of our lives unlearning it. Active research and learning are crucial as you work toward anti-racism in yourself and your business. Below is a list of every article that I linked to in this piece, plus many additional resources. Thank you for reading this. Let’s keep going.
I will leave you with these words by Cydni Patterson:
“Coffee is good to my black soul. When the earth thought of coffee, it gave it to us first. My value isn’t relegated to how much peace I can make with the paradox of your thoughts of me and who I am. I want to sign off with limitless black joy.
Coffee has taken me places that I never knew I needed to go. I can text my heroes. I can touch something that has touched the grounds of my ancestors. I will find a way to get there one day, and BAYBEE when! I! Arrive!
I can extract the sweetness of our survival. I can relate to the bitterness of being separated from my home as an import, ground up, burned, enjoyed, and thrown away. ... I like to partner some harsh truths with some sweet joy, because none of us exist in a vacuum.
Don’t let this moment go without growing. Let’s rebuild a table that fits everybody! Whether we have a place or not, we’re gonna eat. Just because we refuse to smile at our own mistreatment anymore, doesn’t mean we don’t smile. Just because we aren’t centering you, doesn’t mean we are disoriented. Just because you’re not ready for us, doesn’t mean we’re not here!”
About the Author
Umeko Motoyoshi is an award-winning coffee writer and educator. A licensed Q-Grader with fourteen years of experience, they founded coffee sustainability platform @wastingcoffee and authored the book Not Wasting Coffee. Umeko is also founder of Umeshiso.com, an online coffee supply shop specializing in rainbow cupping spoons. Umeko’s mission is to make coffee accessible, empowering, and welcoming for people of all backgrounds and identities.
Addressing Anti-Blackness in Specialty Coffee: a curated list of resources
DEFINING RACISM, ANTI-BLACKNESS AND WHITE SUPREMACY
HISTORY OF AMERICAN ANTI-BLACKNESS AND WHITE SUPREMACY
How Racial Stereotypes in Popular Media Affect People - and What Hollywood Can Do to Become More Inclusive
TALKING ABOUT RACISM AND ANTI-BLACKNESS
ANTI-BLACKNESS IN NON-BLACK COMMUNITIES OF COLOR
Non-Black People of Color Need to Start Having Conversations About the Anti-Blackness in Our Communities: A guide to starting anti-racist conversations with friends and family.
WHITE SUPREMACY IN SPECIALTY COFFEE
BLACK EXPERIENCES IN SPECIALTY COFFEE